01The bridal market is growing steadily
The global bridal fashion market: US$70 billion and a CAGR of 4–5 per cent per annum. The Polish segment has doubled in value since 2019.
Offer for exhibitors
Bridal & Occasion Fashion Expo
International Wedding, Evening and Formal Wear Fair
18–20 May 2027
Expo Hall, Ptak Wholesale Centre, Rzgów
Bridal & Occasion Fashion Expo 2027
The event in figures
Estimates for the first edition
70
Exhibitors
3000
Total number of visitors
2500
From Poland
500
From abroad
7000
Exhibition area (m²)
9
Total number of countries
3
Trade fair days
14 mld EUR
the value of the European bridal and evening wear market
CAGR 4,8%
market growth rate up to 2030
350 mln EUR
annual exports of wedding dresses from Poland
+6% r/r
growth in the premium occasionwear segment
02 | Market size
The bridal and occasion wear sector in figures
The European bridal and evening wear market is worth over EUR 14 billion and is growing at a rate of CAGR 4.8% by 2030. Poland is one of Europe’s leading centres for bridal wear production — exports of wedding dresses exceed EUR 350 million annually. The premium occasionwear segment is recording growth +6% y/y, driven by growing demand for personalisation and private-label collections.
Reasons for exhibitors
Why it’s worth taking part
Subject areas
04 | Who visits us
Professionals in the bridal and occasionwear sector
The Bridal & Occasion Fashion Expo brings together key purchasing decision-makers from across the sector: boutique owners, buyers, wedding planners and distributors. This is an audience ready to sign contracts — not just to browse.
01
Owners and managers of bridal shops
Purchasing decision-makers looking for new collections and suppliers for their showrooms.
02
Fashion buyers
Professional buyers representing retail chains and multi-brand stores in the premium segment.
03
Owners of second-hand clothing boutiques
Businesses expanding their range to include evening, formal and cocktail wear.
04
Premium wedding planners
Luxury wedding planners looking for suppliers and service partners.
05
Distributors and wholesalers
Importers and wholesalers building a portfolio of bridal and eveningwear brands for the EU market.
06
Media representatives and influencers
Industry editors and reach builders who boost your brand’s visibility.
05 | Exhibitor profile
Exhibitor profile
Expo brings together the entire supply chain for the bridal and occasionwear sector — from designers and manufacturers to suppliers of technology and services for bridal shops.
06 | Expert programme
Bridal & Occasion Fashion Expo Conference
Three days of talks, panel discussions and workshops led by leaders in the bridal and occasionwear sectors.
Thematic areas:
- Collection trends and bridal design trends for 2027/2028
- Sales strategies and bridal boutique management
- Private label and contract manufacturing — how to get started
- Digitalisation and omnichannel in formal wear
- Expansion into foreign markets — distribution and agents
The Bridal & Occasion Fashion Expo is gearing up to enchant the catwalk.
Book your place.
08 | Why it’s worth it
Benefits of participating as an exhibitor
Access to qualified buyers
Meetings exclusively with purchasing decision-makers — no chance visits.
Live collection showcase
Showcase the fabrics, cut and quality of workmanship in a way that is impossible to achieve online.
Networking with the whole industry
All under one roof: manufacturers, distributors, showrooms, the media and services for showrooms.
Strengthening brand recognition
A presence in the catalogue, communications and trade fair materials reaching thousands of professionals.
New markets and export partnerships
Meet distributors and agents from Poland and Central and Eastern Europe.
Participation in the expert programme
A talk or panel discussion as a tool for thought leadership and building brand authority.
Cost-effectiveness
The cost of a B2B lead at a trade fair is many times lower than through traditional sales channels.
Events gallery
See PTAK Expo Łódź
The atmosphere at the trade fair
11 | Property and location
PTAK EXPO ŁÓDŹ — a modern exhibition centre
PTAK EXPO ŁÓDŹ is a modern exhibition and conference centre offering over 30,000 m² of exhibition space across six halls, fully equipped to host B2B trade events.
The property is situated in the immediate vicinity of the Ptak Wholesale Centre — the largest fashion wholesale centre in Central Europe — and the city of Łódź — Poland’s second-largest fashion industry hub.
Just a few minutes’ drive from the A1 motorway exit, with full on-site hotel and catering facilities, dedicated car parks and logistics services for exhibitors.
- PTAK EXPO ŁÓDŹ · Exhibition and Conference Centre
- Immediate vicinity: Ptak Wholesale Centre, Rzgów · Łódź
- Exit from the A1 motorway · ~10 mins from the centre of Łódź
10 | Next steps
How to become an exhibitor
1
Send an enquiry
Please fill in the contact form or email our sales department — we’ll get back to you within 24 hours.
2
Get a quote
We will draw up a bespoke proposal: stand size, location and visibility package.
3
Sign the contract
We formalise our cooperation through a contract and confirm the booking of exhibition space.
4
Set up your stand
You will receive a comprehensive exhibitor pack containing the set-up schedule, technical guidelines and support.
5
Exhibit and secure contracts
Three days of B2B meetings, collection presentations and networking with the entire bridal industry.
Bridal & Occasion Fashion Expo
Book a stand for 2027
Exhibition spaces at the Bridal & Occasion Fashion Expo 2027 are limited. Contact us today to secure your place at the heart of the bridal industry.
Take the presentation with you
Download the presentation as a PDF
The full range of options for exhibitors — all in a single PDF, with each section on a separate page. Ready to pass on to the team.